Private Sales

Bespoke marketing for exceptional cars

Private Sales

Private Sales is a new premium service, tailored to selling the most exclusive and exceptional vehicles from around the world.

Designed to serve collectors looking for a private sale beyond the format of an online auction, it will deliver maximum exposure for high-value cars, unrivalled support for prospective buyers, and total confidentiality for sellers.

Why Private Sales?

Professional support You’ll have an industry specialist handling the sale, and a trusted partner taking care of storage and preparation Top-tier marketing Private Sales will benefit from exposure to our huge global audience, supported by bespoke content and campaigns. Fast sales If you want to sell quickly, then nobody does it better than us. But we’ll work to your tempo. Buyer qualification Every prospective buyer via Private Sales must pass professional KYC checks and be screened by our team. In-depth listings A dedicated copywriter helps you to present a comprehensive description, and every car gets an inspection report. The best images We will only work with the top tier of our photography network to service Private Sales, ensuring the visuals are exceptional.

A high-value proposition

Our ability to market and sell collector cars with seven-figure values is well-established, with such vehicles sold in the UK, the US, the UAE, Switzerland, and Hong Kong. These sales have included a Porsche 918 Spyder with the Weissach Package ($1,405,000), a Koenigsegg Agera S (£1,006,888), and a Porsche Carrera GT (£1,095,500). More recently, an unregistered delivery-mileage McLaren Senna GTR in MSO Laguna Blue Colourstream sold for $1,279,000; while in the UK the team sold both a Ferrari F40 (£1,701,000) and the ex-Rod Stewart F50 (£2,940,500). Private Sales is aimed at cars with values upwards of £250,000, with an even more significant benefit to those worth more than £1 million.

How does it work?

1. Enquiry When you enquire about listing via Private Sales, a member of our team will contact you to discuss the details about the car, and to confirm that it is suitable to be marketed via this channel. We’ll also discuss the process and answer any initial questions you may have. 2. Preparation As part of our Private Sales package, your car will be collected and stored with one of our trusted partners, and prepared to look its best for photography and video. They will also provide an inspection report having checked over the car. We will collate all of the in-depth details about the car, confirming specification, reviewing provenance and history, and doing further research if necessary to inform our marketing. 3. Content creation In capturing the images and videos for the car, we will work with our top tier of professional photographers, as well as leading production partners for filming work. An extensive set of images will be shot in order to maximise the visual impact online. A dedicated specialist copywriter will also prepare a comprehensive description to accompany the listing. 4. Marketing As part of a comprehensive marketing package, your car will be featured on our homepage with direct exposure to more than 600,000 enthusiasts every month, and will also be profiled in a dedicated email with a circulation of over 300,000. It will receive exposure across our social channels to an audience of more than half a million people, and will get its own launch film hosted on our YouTube channel with 240,000 subscribers. In-house PR support will seed news about the sale into specialist media, and we’ll keep you updated with weekly engagement reports on all our marketing activity.

Speak to a Private Sales consignment specialist

Enquire online or email the team at [email protected]